About the client

The Herts Sports and Physical Activity Partnership is an award winning organisation that was established in 2003.

They are one of 49 County Sport Partnerships in England that were created by Sport England as part of the long-term plan for delivering sport across the nation.

Known as HSP, the Partnership is led by an executive board of voluntary representatives and has a core team of full and part-time professionals all of whom are passionate about the work carried out by the Partnership.

The project

HSP carry out a wide range of projects that aim to get more people involved in sport and improve their health and wellbeing. mm&d have provided marketing support for all of these projects since 2012.

The biggest event of the calendar is Coach Education Week, Europe’s largest single coaching event. John O’Callaghan, Sports Development Manager at HSP, has seen a huge improvement in how the event is marketed:

The two years that mm&d have been involved with the Partnership has coincided with a rapid rise in the number of coaches attending Coach Education Week. We now have over 2000 bookings on the week-long event during February half-term. A lot of this is down to the new interactive digital brochure. Finding a course and booking onto it couldn’t be simpler.”

Herts Sports Partnership is one of an ever-growing group of businesses using mm&d in the South of England. Roz Ringe, Marketing Manager at HSP has found mm&d particularly easy to communicate with:

Even though we are based in Hertfordshire, dealing with the team at mm&d has been a simple process. They are able to answer any queries thrown at them and are often able to help with last minute jobs, which given the nature of our work can happen more often than we like! Very few sport organisations can afford full-time marketing staff and the professional support mm&d provide is a great resource for us.”

Marketing support for the sports industry is an area that mm&d specialise in. Along with HSP, mm&d have agreements in place with organisations such as the Wooden Spoon Charity and Darlington Mowden Park Rugby Club.

More information

Visit www.sportinherts.org.uk