NHS is the latest big public sector name to see results with mm&d.

The task of rebranding NHS Coventry was originally handed over after beating a long list of firms to the tender. mm&d director Mark Skirving said “We were delighted to be working with an iconic name like the NHS. The original project remit was a very demanding one as it involved challenging some fairly robust preconceptions, but it was also an exciting one that turned out some pioneering results. Their choice in selecting M Media and the outcomes they are seeing have been great testament to our business model and what we are striving to achieve.”