CLIENT:
Phillips Hartman Group

DATE:
November 2017

SERVICES:
Brand Strategy, Web & Digital

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Background

The latest overseas project involved working with Russian-based startup Phillips Hartman Group (PHG). Phillips Hartman formed in September 2017 and offer a range of wealth management support to their clients.

Phillips Hartman approached MMD initially to create a new brand and website. Further work has followed including creating brand guidelines and the design of online newsletters and brochures.

Before starting the branding project MMD met with PHG to discuss the market they operate in and what would be their ideal client profile. From this, further research was carried out into the sector PHG were due to operate in.

Following the sign off of the branding, MMD began work on the new website. The website would be used to showcase the services on offer by PHG, promote their partnerships and also integrate a live currency feed. A video of London’s skyline was used to showcase the worldwide target market.

The entire project took eight weeks in total including the branding and website.

Feedback

"As Directors of PHG we wanted the business to be seen as an exclusive brand. Our typical client has a high net-worth and the brand needed to appeal to this profile. The use of the crown was seen as a regal symbol which has worked really well."

John Phillips | Director | Phillips Hartman Group

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